Color Psychology and Elearning

Color Psychology and Elearning: 4 Things you Should Know

by Pooja Mishra
on August 24, 2016

Drafting the right content is an essential part of creating good online course- but that’s not all. Even the best content won’t get attention it deserves, if it is looks unprofessional and unappealing. Looks do matter in online courses.

Color remains an important appeal in any visually design. It boosts learners engagement and help connect users emotionally with your e-learning course. Colors act as powerful psychological triggers that can help users learn better by evoking right emotions. It can transform any subject matter into a successful e-learning course. It has the power to calm us, put us on high alert or change moods. However, an excessive use of color can result in cognitive overload. Hence, it is essential that designers must familiarize with basics of color psychology, to strike a right balance while creating the course.

This post will look at the psychological significance of the colors:

1. Directs Attention

Colors are a powerful tool to communicate messages and can effectively draw attention. It can be strategically used in elearning courses to emphasize a particular feature or piece of course content. Usage of colors can help increase the attention span of learners. For instance, colors like red stand out, grabs attention, stimulates visual retention to help learners remember facts and figures.

2. Improves Conceptual Clarity and Readability

Colors play a crucial role in enhancing text readability. They are symbolic and have emotional relevance for the audience. Hence select shades that can add meaning to the course content. An obvious example could be usage of traffic light colors for designing safety course for lab technicians. Using green for safe procedures and red for unsafe is a common approach.

Apart from making content meaningful, colors make content more readable. This can best be done by designing content with contrasting colors in the text and background. Dark text on the light color background is easiest to read on desktop screens.

For more options, developers can use a color wheel to find contrast colors. A color wheel provides a framework for selecting a color scheme.

psychology and elearning

3. Enhances Comprehension

A study conducted by Institute of Color Research confirms that color improves learning and comprehension by as much as 73%. Other similar studies on color also conclude that colored images have a better recall than black and white images.

In a similar way to make lessons comprehensible, elearning must thoughtfully integrate colors. For instance, use of colored background to showcase facts and concepts can help learners grab attention, and help them recall. Technical subjects can immensely benefit from this method. According to Branding Strategy Insider, hard colors like red, orange and yellow have high visibility and tend to make text, objects larger. They are easier to focus and encourage learning. Thus, a careful selection of shades from the red palette can significantly enhance the understanding of course modules.

4. Conveys Learning Strategically

Colors play a crucial role in conveying messages and course learnings. Elearning must ensure selection of color shades which are coherence with text. They must sparingly use strong, bright colors for placing text over neutral background tones. Avoid intense, bright and neon shades. This can make content hard to read, causing distraction to user. Also this may look unprofessional.

color-psychology in elearning

Choosing Right Colors for Your elearning Course

Elearning often use colors based on personal taste and preferences. It may work well if you have a good eye for aesthetics and pick the right color scheme. Those who don’t have clue can always refer the basic color theory.

In e-learning course, it is best to stick to the color scheme that is enough to create variation and visual appeal without being overwhelming. A triadic color scheme based around the color wheel is a safe bet and brings good results.

Looking to develop the right color scheme for your learners? Contact us to help you build a custom solution with just the right colors.

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