Tangible Business Impact of xAPI on your training

by Evnisha Malani
on February 18, 2019

xAPI is still the elearning industry buzzword. There’s a constant debate on whether it’s SCORM 2.0? Well, the answer is, sorta!

Although SCORM and xAPI have a lot in common, xAPI has more to offer. The data-tracking mechanism enables xAPI to report multiple scores, to produce detailed test results, and track offline, mobile, social, adaptive, and team-based learning.

Simply put, xAPI is plugging learning into business.

ROI mapping via xAPI

Mapping ROI in learning and development is still an elusive chase. SCORM provides simple insight like ‘User 1 completed task x’; on the other hand, xAPI connects learning to performing.

For example,

If you have a video training tutorial on selling product A and your employee Jack watches it, xAPI lets you track, monitor, and assess how much Jack has managed to learn and implement from the video.

What all can you track:

Phase I – Learning

  • How much video did he watch?
  • How did he perform on the post video questionnaire?

Phase II – Performing

  • How many units of product A did he manage to sell after watching the video?

Personalize learning via custom modules

Customized learning modules offer relevant learning experience. With xAPI, you can track the learning behaviour which lets you deliver personalised content to your learners.

This encourages learners to engage with content they are interested in. Learners can also customize their LRS and organize a record of their learning data.

Utilize training data to accelerate your hiring process

Assessment data from the xAPI can help you identify skill requirements for a specific role. These insights can aid in precise and data-driven hiring.

xAPI automates mining learning data

For those who have tried digging learning data, spreadsheet has been the primary tool. Learning Data is too much for a spreadsheet-based approach though.

Together, LMS and xAPI automate the process for you. The xAPI enabled LMS registers interactions, provides information on most popular topics, user activity, forum discussions – all in real time.

Experience with Experience API

Mike Rustici in his podcast demonstrated the business impacts of xAPI. Rustici undertook a project for Applied Industrial Technologies, a large global distributor of industrial parts. Their warehouse is managed by blue-collar workers who have been promoted as managers. Their SAP and optimization processes were in place. However, the managers needed to be trained upon basic finance. To bridge this skill gap they developed a courseware.

Adopting xAPI helped them measure the impact of courseware on managerial competencies.

In another example, Rustici mentioned VISA. VISA drilled down the data to get to the root of spiking no-shows in one of their instructor-led training. They discovered that their trainees had critical project-deadline each Friday so they skipped training on Thursdays.

A simple schedule-fixing did the job. It’s a very small yet powerful illustration that how data and analytics can spot a problem and fix it.

How AT&T benefited from xAPI integration

Learning data tracking, check..
Customized training modules, check..
CRM & LMS integration, check..

AT&T saved 670k production hours by implementing xAPI in their training ecosystem.

AT&T released the data on how xAPI adoption and course customization reduced a significant amount of time spent on employee training. While other big players like Villeroy & Boch (a premium bathroom designer) managed to add an impressive $2.92 million to their revenue after adopting the xAPI standard.

What if you decide to go against the tide?

If you do not update your LMS to xAPI, you’ll lose more than just key performance indicators, vis-a-vis

  • Critical offline & social learning data
  • Numerous work hours of curating and analyzing the learning data
  • Resources and Time
  • Competitive edge

SCORM will replace xAPI sooner or later. No SCORM update has come since 2009 anyway. Although SCORM does the job for some organizations but it’s not equipped to cope-up with a dynamic learning environment.

With almost a decade of experience in elearning industry, we’ve personally witnessed the transformation that xAPI brings in learning.

Connect with us here to know how we can do this for you and your solution.

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